JENNIE - ZEN (2025)

The ZEN music video is one of the most illustrative examples of how JENNIE rethinks the K-pop video format, transforming it into a Concept Video / Visual Album fragment, where the focus is not on narrative, but on state of mind.

ZEN is not meditation.
ZEN is a form of power.

This video can be seen as the first visual manifesto of a new era for Jennie — no longer an idol, but an independent artist and creative subject.

Technical Details (SEO & Expert Context)

Director and Production

The “ZEN” video was created under the creative control of the OA (Odd Atelier) label — JENNIE’s own project. This is a crucial point: the video does not follow the classic idol production model, but is constructed as an artistic statement, closely aligned with fashion film and contemporary visual art.

The production is not aimed at virality, but at:

• frame purity

• rhythmic control

• aesthetic distance

Locations and Space

Most of the video is shot in abstract studio environments, deliberately stripped of specific geography. This “emptiness” functions as a concept:

• absence of context = absence of pressure

• space without history = a blank page

• visual sterility = control over the environment

This approach is common in visual album projects, where the video exists outside of time and place.

Fashion Component: Style as Identity

JENNIE is a global ambassador for Chanel, and the aesthetics of “ZEN” directly resonate with high-fashion visual codes.

The looks in the video are built around:

• clean silhouettes

• minimalism

• textural contrast

There is no excessive styling — clothing becomes an extension of the internal state, not an ornament. This brings “ZEN” closer to fashion campaigns and editorial videos, making it especially attractive to audiences searching for “JENNIE ZEN style”.

Visual Language: Scannable and Essential

Color Palette and Symbolism

• Sterile white — a symbol of a blank page and reset

• Deep black — hidden power and self-sufficiency

• Muted shadows — rejection of external noise

Camera and Editing

• static framing

• slow pacing

• emphasis on pauses rather than movement

The camera does not dominate the artist — it records presence, reinforcing a sense of inner balance.

Choreography: Control Instead of Spectacle

The movements in the video are intentionally devoid of showmanship:

• restrained physicality

• absence of “idol-style” expression

• almost ritualistic character

This is not choreography meant for repetition, but a bodily expression of control, fully aligned with the concept of ZEN as a state.

Context and Significance for JENNIE’s Career

It is important to emphasize: “ZEN” is not just another release, but a transitional point. The video can be read as:

• a visual response to the industry

• a rejection of the need for self-explanation

• a demonstration of independence through form

In this sense, the video perfectly fits the OA (Odd Atelier) strategy and shapes JENNIE’s image as an international art-pop figure, rather than solely a K-pop star.

Minatrix.TV Editorial Opinion

“ZEN” is a video that does not flirt with the viewer. It is cold, restrained, and deliberately closed — which is exactly why it works with such precision.

JENNIE demonstrates a position rarely seen in pop culture: calm without justification and distance without arrogance. This is not an attempt to please — it is a display of inner autonomy.

For Minatrix.TV, “ZEN” is one of the purest examples of a concept video, where silence, style, and pause speak louder than any chorus.

Do you think Jennie has fully distanced herself from the idol image in this video?
Share your thoughts in the comments — let’s discuss!